Spotlight Sports Group is the home of highly successful brands in the sports betting world including Racing Post, one of the most recognised and trusted names in sports betting. With 34 years of experience, Racing Post has unrivalled expertise and employs more than 200 full-time journalists and analysts, engaging a loyal and captive audience. 

Our global reach and sports expertise are strengthened by My Racing, Free Super Tips, Pickswise and Intellr. The specialist international agency services of ICS-digital and ICS-translate improve clients’ effectiveness in the marketplace by driving extended reach and increased traffic through performance marketing. They provide expertise in SEO, content marketing, digital PR and translation.

Last but not least, AllSported is a best-in-class horseracing trading solution that employs the latest in modern, dynamic and flexible technology. It provides bookmakers with a comprehensive end-to-end racing service to help them grow market share in the multi-billion pound global horseracing market.

Sports Betting: The Customer

Everything starts with the customer: How do you reach them? What drives them to your products? What keeps them engaged? What supports their decision making? What allows them to bet more responsibly?

How can you become more attractive to those customers? What helps them grow in knowledge and confidence? And how do you earn their loyalty?

And when it comes to sports betting, no one understands what customers want more than Spotlight Sports Group. Through our successful brands, we have unmatched depth and breadth of knowledge and experience in reaching and attracting bettors, growing a loyal audience and engaging them with high-quality content.

Customer experience is key in the multi-channel, multi-touchpoint, always-on world of sports betting. The explosion of customer interaction points has changed the betting landscape into a global phenomenon and new channels, devices and applications have emerged which now provide a wealth of opportunities to create new revenue streams from multiple betting markets across multiple sports in multiple territories worldwide.