Founded and led by the experienced quant team, that developed and implemented the revolutionary, industry-leading auto-trader at Paddy Power, its trusted trading models are used by all leading bookmakers.
It builds the best true price algorithms in the market, providing a 100% line from which margins can be tailored precisely to business needs.
Where client data allows, the algorithm draws on customer profiling, creating the opportunity to more closely manage odds in the face of smart bettors – reducing restrictions increases the appeal to bettors while protecting margins.