Sports Betting Media Services

Our media services range from traditional print advertising to digital advertising, affiliate partnerships and content marketing to help drive account acquisition, conversion and retention.

With our group reach spanning multiple brands and platforms, the power that our Media Services have in engaging their core betting audiences means that whatever your marketing goal we have the expertise to help you meet and exceed your targets.

Content Marketing

With new state-of-the-art recording facilities in London and Leeds and a dedicated content marketing team comprising production and social media specialists, Spotlight Sports Group can offer you market-leading sponsorship opportunities across video, podcast and radio, tailored to your requirements.

Not only do we have the expertise within the group to produce high-quality shows, we also have a valuable, engaged audience across our social channels and digital products in which to deliver your sponsored content.

Current leading productions include the flagship horseracing show ‘What A Shout’, the most comprehensive football betting preview show on the internet in the ‘Big Kick-Off’, one of the most loved ante-post Cheltenham preview series in ‘Upping the Ante’, multiple weekly podcasts covering all leading sporting events, radio shows across some of the biggest horseracing meetings, and much more.

Digital advertising

There is an opportunity to run extensive digital advertising campaigns across a whole range of flexible, bespoke placements ranging from integrated solutions to run-of-site advertising.

Whether your campaign is brand or performance-led, we can offer advertising solutions to meet your requirements, using takeovers, rich media placements, third-party email, interstitials and other high-performing inventory placements that can be tailored in order to meet the right audience, in the right place, at the right time.

Print advertising

Established in 1986 and with a highly loyal readership, Racing Post print advertising offers a highly targeted route to an audience that is extremely receptive to betting and racing messages. Whether it’s a full-page advert or a small, tactical placement, the Racing Post can offer you campaigns of all variations.

Working with all market-leading UK sports betting brands across premium, long-term advertising options, the newspaper is used as a key vehicle to reach the core UK betting audience for racing. Alongside integrated advertising placements our key partners benefit from valuable editorial exposure across a number of features such as odds tables, bet recommendations specific to your brand and multiple newsworthy PR opportunities.

Alongside our main title, we also offer multiple advertising options across a number of highly targeted, specialist publications including the weekly title The Racing and Football Outlook, the specialist racing title The Weekender and a number of books and supplements covering some of the biggest events in the sporting calendar.

Affiliate partnerships

Across our brands we operate a number of market-leading affiliate platforms, partnering with some of the biggest sports betting operators in the world to drive traffic and turnover to their brands. The opportunity to become a fully integrated partner with any of our brands provides bookmakers with an integrated betting solution through all of our digital products, across on-site betslips, oddscomparison grids and house marketing.

Our goal is simple; to optimise large-scale conversion from our audiences to your betting brand, providing a fantastic transactional betting experience from our platforms to drive significant additional turnover for your brand. Our integrated partners benefit from a whole range of additional, exclusive media opportunities, from free bets page placements, first-party email inclusions and key exposure on all our social channels.

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