World Cup 2022

Grow engagement, build authority and convert your audience with our proprietary data, smart technology and expert content.

Superfeed In-play

Content that converts: As events unfold on the pitch, Superfeed In-play reacts with sophisticated algorithms to serve live industry-leading bet prompts. Simple API or widget integration means you can serve contextually relevant live betting insights on your event page during a match.

Proven to work: Covering every game of World Cup 2022 in 70 languages, research shows 20% of users who see Superfeed In-play content add one or more tips to their bet slip.

Content experiences

Sports betting destinations: Create interactive event destinations filled with expert content and smart technology. Delivered via Spotlight Sports Group’s in-house technology our event hubs include live odds, add to bet slip functionality and interactive smart modules to maximise engagement.

Trusted by global partners: Easily integrated into your native app or desktop site, our event hubs are used by global sports betting brands such as Sky Bet and Svenska Spel.


Superfeed Pre-play

Engage before kick-off: Superfeed Pre-play delivers pre-match verdicts, insights and projections on every game throughout the tournament. Data is crunched by our experts and handwritten insights and verdicts are designed specifically to inform customers of the game’s best bet.

Independent contextual content: Credible third-party content is proven to convert sports audiences. Delivered via API or widget integration our Superfeed Pre-play content delivers credible betting-led insights on all the biggest markets.


Betting editorial

Convert all over the world: Our bespoke editorial ensures your customers are informed with high-quality long-form pieces covering every game of the World Cup in over 70 languages.

Improve dwell time: We will keep your customers up to date on the breaking news, injury updates, previews and betting information ahead of every game.