CASE STUDY
Svenska Spel
Overview:
During the 2022 Winter Olympics in Beijing, Spotlight Sports Group partnered with leading Swedish bookmaker, Svenska Spel. Svenska Spel is a Swedish, state-owned gaming company, offering a range of products including sports betting. A unique company, Svenska Spel’s profits are reinvested into Swedish grassroots sports organisations, charitable foundations and other organisations that benefit Sweden as a whole.

Partnership Objectives
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Objective 1
Create an all-encompassing sports betting event hub throughout the Winter Olympics
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Objective 2
The hub needed betting content in Swedish, integrated data, updated medal counts and more
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Objective 3
Provide Svenska Spel consumers with a one-stop-shop for all things sports betting during the Winter Games
Partnership Solution
To provide Svenska Spel with the best coverage of the Winter Olympics, Spotlight Sports Group created a translated event hub, which went live three weeks before the lighting of the torch with initial content.
The hub was then updated on a daily basis with new content and was integrated to the events pages within the Svenska Spel Sportsbook, so players could bet straight from reading the analysis.
Delivering the project in Swedish, Spotlight Sports Group coverage provided native independent betting analysis for all sports across the 16 days of action.


“Working with Spotlight Sports Group is an exciting time for us and our customers. The Winter Olympics presents an opportunity to engage our customers across multiple events throughout two weeks of sports. The tech, insight and editorial from the Spotlight Sports Group team, delivered in our localised language will offer our customers an exciting user experience for such a big event.’’