and beyond the odds
Evolved from the Racing Post,
we deliver distinctive sports betting experiences through our own brands and via the world's biggest betting operators and media owners.
Expert editorial delivered across a number of formats analysing any sport and customisable to your needs.
Driving engagement with impartial, expert betting content - across 20+ sports and 70+ languages.
Join our super-affiliate network, and reach qualified betting audiences through our x-channel advertising.
We are experts in creating powerful betting content that converts and own some of the most well-known affiliate brands in sports betting. Our brands provide insightful content and have relationships with leading operators across the globe.
A Few words from our clients
Product Director, Checkd Media
“Our long-term goal is to offer unique sports betting experience by delivering personalised in-play content and we know Superfeed in-play opens that possibility to us. It’s an exciting time for us as we continue to develop our Betting Hub app and look to enrich our in-play offering with Superfeed and Spotlight Sports Group.”
Senior Director Group Media and Commercial Sites, Better Collective
“We’ve worked with Spotlight Sports Group for a number of years because we know they produce top quality content. With the integration of Superfeed, we are able to scale our ability to deliver premium content to the users of our sites empowering sports fans to make knowledge-based betting decisions.”
Product Director, Inspired Gaming Group
"Having worked on several high-profile multilingual commentary projects with Spotlight Sports Group over the last five years I’ve learned that not only has their end product been to the very highest standards, the professionalism within their teams is second to none.”
Digital Sportsbook Product Manager, Betfred
“We’ve always firmly believed content on site is one of the key ways to drive engagement and improve our customer experience. Working with Spotlight Sports Group over the years has seen us add Racing Post horseracing content and Racing Post Sport content and we are delighted to expand that to in-play. This product is like nothing else on the market and our customers are in for a treat.”
“We know Spotlight Sports Group sports content is a market-leader and used by a number of major bookmakers so we’re delighted to integrate to our CMS and make it available to our clients. Having their expertise in such a wide range of sports will be hugely beneficial and will add another unique aspect of our offering.’’