CASE STUDY
Bally’s Bracket Challenge
Overview:
Spotlight Sports Group and its Fantasy Alarm team have a strong working relationship with Bally’s Corporation. The Fantasy Alarm team developed and completely managed the Bally Bracket Challenge for the NCAA college basketball tournament in 2021.
Bally’s is a powerhouse in the sports industry, producing award-winning live game coverage while creating and innovating multiplatform content that engages millions of sports fans across the country for major sports leagues and events.
Partnership Objectives
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Objective 1
Drive new users to Bally's platform to compete in their bracket challenge
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Objective 2
Create a custom-built NCAA tournament contest in the Bally's brand look and feel
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Objective 3
Completely manage the bracket challenge from beginning to end of the tournament
Partnership Solution
The solution that the Fantasy Alarm team delivered was a stand-alone website that was built from its free-to-play games CMS to match Bally’s brand within the super short time frame. The website was made with the customer experience in mind and included a customer support icon on all pages to ensure any potential issues could be addressed immediately.
The Bally Bracket Challenge website provided users with a full list of participation rules, a step-by-step explanation of how to play, a listing of the prizes, access to an affiliate brand’s website and a simple interface that allowed users to fill out their brackets seamlessly. Throughout the tournament, users could follow the game schedule, track their success throughout each round and see their accumulated points added up.
The Fantasy Alarm team built the website and user interface while completely managing the platform throughout the tournament.
