CASE STUDY

Pickswise and FanDuel – Event Hub Sponsorship

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Overview:

FanDuel Sportsbook has a strong working relationship with Pickswise, a Spotlight Sports Group brand, as the sportsbook and Pickswise have partnered on multiple fronts. For the 2022 Super Bowl, Pickswise and FanDuel added to their relationship with another partnership.

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Partnership Objectives

  • Objective 1

    Provide FanDuel with premier access to the Pickswise audience leading up to and throughout the Super Bowl

  • Objective 2

    Position the FanDuel as the main sponsor in the Pickswise Super Bowl Event Hub

  • Objective 3

    Include FanDuel in the Pickswise app, newsletters, social posts and more Pickswise Super Bowl initiatives

Partnership Solution

To engage with the Pickswise audience during the Super Bowl, FanDuel became the MVP Sponsor of Pickswise’s Super Bowl Event Hub. This included FanDuel branding, premium call-to-action placements, primary bet button placements and a dedicated page for their current offers on the event hub.

On the Pickswise mobile app, FanDuel had popup placements and premium disc placements at the top of the sportsbook navbar. To tap into the 67.5k Pickswise email subscribers, FanDuel received display real estate in the Super Bowl Series newsletter and a call-to-action above the fold.

On social media, FanDuel was incorporated in posts driving followers to the Event Hub. FanDuel also sponsored the free bet giveaway contest and was able to promote a free bets giveaway on all Pickswise channels.

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Results:

This partnership between FanDuel and Pickswise led to a strong presence of FanDuel across all Pickswise platforms. Across the two-week campaign, FanDuel received a 300% increase in new user acquisitions as compared to a normal two-week stretch as a sponsor on Pickswise. Additionally, FanDuel saw an 80% conversion rate on sign-ups and activations across all Pickswise platforms.

In all, there were more than 250k total unique views of content that had FanDuel branding and promotions from February 1 through the Super Bowl on February 13.

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