Spotlight Sports Group, the home of Racing Post, MyRacing and FreeSuperTips has announced it has agreed to deepen its video partnership with bet365. The partnership sees an immediate extension of exclusive sponsorship of the highly successful Cheltenham Festival series Upping the Ante, having delivered 1.7 million views and an average watch percentage of 42% during […]
Wednesday 11th March 2020 – Irish Punters are staying loyal to local Cheltenham Festival hopefuls and staking over 30% more on Irish horses compared to their British counterparts according to the Racing Post. It’s a strategy that has paid dividends over the last number of years with the Anglo-Irish rivalry tipped in Ireland’s favour with the continued dominance of top trainers […]
Spotlight Sports Group, the home of highly successful brands in the sports betting world including Racing Post, recently announced a new partnership with the Betfair Exchange. The partnership sees the launch of the new show ‘Racing Post Live’ covering the biggest horseracing festivals throughout the calendar year. Kicking off with the upcoming Cheltenham Festival, the […]
Spotlight Sports Group the home of highly successful brands in the sports betting world including Racing Post, will provide unrivalled expert horseracing content to the industry throughout the upcoming Cheltenham Festival. Delivering the best insight, knowledge, tips and verdicts on every race, on every day of The Festival. Over the course of the week, handwritten, […]
Entering a new decade, Racing Post Group made the decision to rebrand its corporate identity to ‘Spotlight Sports Group’ in a bid to better reflect its enlarged enterprise and new business services. Leading the realignment of five distinct business units into one core brand, SBC spoke to Spotlight Chief Marketing Officer Louise Agran about delivering a […]
ICS-digital’s Marketing Director, Martin Calvert, will be in attendance at the Prague Gaming Summit on March 6, speaking about how iGaming brands can prepare to attract Generation Z players. As one of the most important iGaming events in Europe, the Prague Gaming Summit features a wide range of panel talks and opportunities for delegates to […]
Due to its complex nature horseracing differs from every other sport in pricing and traditionally it has become more difficult for new entrants to offer competitive pricing, writes Alan Casey the new Head of Trading at AllSported. The main problem our research has shown in the marketplace is a dearth of trading expertise and limited […]
Children and young people need to be better protected from accessing unlicensed black market gambling operators with the Betting And Gaming Council (BGC) urging the government to step up its protection measures. According to the BGC, 200,000 people used the unregulated sites last year with search engines returning results containing 38 per cent of such […]
The future of retail was a key talking point at the new-look Spotlight Sports Group Cafe at ICE London. The group’s breadth of services was on display through new retail products recently launched in the state-of-the-art Ladbrokes Coral concept stores. The Racing Post Betting Shop Display, an essential part of the experience for retail bookmakers […]
Industry leaders know that with new opportunities (and challenges) arising for gaming operators and affiliates in international markets, preparedness and the ability to compete effectively are critical to win traffic, players and profit. Experts in all aspects of digital marketing, content marketing and translation for the betting industry, ICS (ics-digital.com) is a global marketing agency […]
