Entering a new decade, Racing Post Group made the decision to rebrand its corporate identity to ‘Spotlight Sports Group’ in a bid to better reflect its enlarged enterprise and new business services. Leading the realignment of five distinct business units into one core brand, SBC spoke to Spotlight Chief Marketing Officer Louise Agran about delivering a […]
ICS-digital’s Marketing Director, Martin Calvert, will be in attendance at the Prague Gaming Summit on March 6, speaking about how iGaming brands can prepare to attract Generation Z players. As one of the most important iGaming events in Europe, the Prague Gaming Summit features a wide range of panel talks and opportunities for delegates to […]
Due to its complex nature horseracing differs from every other sport in pricing and traditionally it has become more difficult for new entrants to offer competitive pricing, writes Alan Casey the new Head of Trading at AllSported. The main problem our research has shown in the marketplace is a dearth of trading expertise and limited […]
Children and young people need to be better protected from accessing unlicensed black market gambling operators with the Betting And Gaming Council (BGC) urging the government to step up its protection measures. According to the BGC, 200,000 people used the unregulated sites last year with search engines returning results containing 38 per cent of such […]
The future of retail was a key talking point at the new-look Spotlight Sports Group Cafe at ICE London. The group’s breadth of services was on display through new retail products recently launched in the state-of-the-art Ladbrokes Coral concept stores. The Racing Post Betting Shop Display, an essential part of the experience for retail bookmakers […]
Industry leaders know that with new opportunities (and challenges) arising for gaming operators and affiliates in international markets, preparedness and the ability to compete effectively are critical to win traffic, players and profit. Experts in all aspects of digital marketing, content marketing and translation for the betting industry, ICS (ics-digital.com) is a global marketing agency […]
ICE London 2020, from Clarion Events, kicks off at London’s ExCeL from February 4-6. The biggest and most anticipated betting and gaming exhibition in the industry will see more than 30,000 people pass through the doors to experience innovation in gaming like never before. Once again Racing Post and our wider group of companies and […]
Spotlight Sports Group has taken its first steps across the Atlantic by launching a new brand – Pickswise – dedicated to providing expert tipping content on US sports like NFL, basketball, hockey and baseball. Spotlight Sports Group has been live with Pickswise since the beginning of 2019 and has experienced significant user growth since the […]
It’s nearly that time again, ICE London 2020. What have you got in store for visitors this year? In terms of size, ICE 2020 will be the biggest show on record, comprising 633 exhibiting brands occupying 49,500sqm of net floor space. What’s great from a delegate’s perspective is that, not only do you have access […]
That at least is the impression after spending a day in the JenningsBet opposite Charlton station in south-east London, a shop overseen by Ron Hearn, Betting Shop Manager of the Year in 2017 and someone with more than 40 years of experience in the industry. When the government announced it was cutting maximum stakes on […]
