Spotlight Sports Group taking advantage of growing market in the US

Spotlight Sports Group has taken its first steps across the Atlantic by launching a new brand – Pickswise – dedicated to providing expert tipping content on US sports like NFL, basketball, hockey and baseball.

Spotlight Sports Group has been live with Pickswise since the beginning of 2019 and has experienced significant user growth since the start of the NFL season. Having recently secured a vendor licence in New Jersey with other states soon to follow, Pickswise recently launched a new free-to-play fantasy game in association with Incentive Games, offering a $250,000 first prize.

The move to the US extends the groups growing digital business and continues its diversification beyond horseracing. In this latest initiative into sports, Spotlight Sports Group has applied its renowned betting expertise to US sports and has invested in both automated and manual content to deliver information and insight to sports bettors.

Speaking about the exciting move stateside, Cian Nugent, Spotlight Sport Group’s digital director, said: “We explored a number of different options for our entry into the US market, but with our experience in engaging bettors with expert tipping content an affiliate play was an obvious first option.

“We’ve already seen the success of that since the start of the NFL season and we’re looking forward to working with our bookmaker partners to maximise the opportunity.”

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