AllSported launch new greyhound trading solution

AllSported, the trading solution from Racing Post, has expanded it’s made to measure pricing offering to greyhound racing. Greyhound racing was one of the last surviving sports during the recent global shutdown due to the COVID-19 outbreak worldwide and has the shown ability to operate behind closed doors as it returned in both the UK and Ireland at the beginning of June.

Discussing the coronavirus shut down and greyhounds response, Mark Bird, Managing Director of the Greyhound Board of Great Britain said: “We were quite literally the last show in town for UK sport whilst we raced behind closed doors.”

The pricing and risk management specialists will now offer its advanced application programming interface (API) for greyhound racing. The API constantly updates the prices based on market movement and the bet’s placed on a dog – any price change is sent to operators via the advanced push API giving the customer more control of their pricing structure and enhanced customer experience for the punter.

Alongside the pricing and risk management comes the ever-popular Racing Post content. A long-standing companion of greyhound racing, Racing Post continues to provide racecards, Post picks and verdicts for every UK and Ireland greyhound race. 

Speaking about the trading expansion, AllSported head of trading, Alan Casey discussed the confidence AllSported gives customers when it comes to their pricing strategy. 

Casey said: ‘Our made to measure prices are just that, they are produced to our customer’s needs. We manage the risk and allow customers to enhance prices for offers and new customers. With a greyhound race typically every four to five minutes our advanced algorithms mean customers have peace of mind that the price of each dog is correct based on the markets.’

AllSported is part of Spotlight Sports Group, find out more about the full trading service and the world-leading horse racing reading solution at www.allsported.com