In The Spotlight: Fantasy Sports Solutions
Dan Williams, VP of Client Services, provides insight into all of our fantasy sports solutions from content to interactive tools.
Dan, to begin, could you explain what our turnkey fantasy sports solutions provide to our partners?
We provide in-depth articles, draft guides, interactive tools and more to help fantasy players make decisions prior to and throughout the season. Our content makes players smarter with full coverage for both seasonal fantasy sports and daily fantasy sports (DFS). The depth of our coverage significantly increases dwell time and higher conversion rates for paid fantasy sports players.
With more than a decade of experience through Fantasy Alarm, we have learned that fantasy players are looking for more than just quick updates on their players. Due to this, our turnkey solution for fantasy sports is unique and very effective at engaging with and monetizing audiences for our partners.
What do you think makes our interactive tools so useful to our partners and their audiences?
For our partners, our interactive tools are great because we offer ready-made tools and the ability for them to create new tools on their own. We can provide tools that show season-long projections for any sport, tools that help users make trade decisions and dozens more that help both seasonal and DFS players on a daily basis for any sport.
As mentioned, our partners also have the ability to use our table and chart maker tool to manage how they showcase data to their audience and control the message they are conveying. This is especially useful because new tools can be created without any written code or tech help. Administrators simply log into the backend of the tools maker and create tools, using raw data or projections.
One other important thing to note about our interactive tools is that they are white-label. So, they can match any branding and seamlessly fit into any website.
How many sports do our fantasy sports writers cover and is there anything unique about their coverage?
We cover 12 different sports and you will not find another company with more in-depth coverage from a fantasy sports perspective. Our comprehensive coverage educates users on everything they need to know from pre-season preparedness all the way through the fantasy playoffs for every sport. Due to the coverage from our expert editorial team, we have an extensive track record of helping users win season-long fantasy leagues and our Fantasy Alarm customers have won millions in DFS prizes over the years.
We specialize in creating unique SEO-driven content that ranks highly with search engines. Our extensive knowledge of creating content that is SEO-driven is a big differentiator for us. Ranking highly with the search engines leads to increased levels of traffic for our partners, which in turn allows them to be strong affiliates for paid fantasy sports operators.
For companies that want to learn more about our fantasy sports solutions, what is the best way to do so?
They can just reach out to me directly! Anyone can put time on my calendar and we can discuss how our solutions can unlock their audience value. If they want to read a little more about the offering, they can check out our overview of the services we offer here.