White Paper: Understand the User Journey from Fantasy Sports to Sports Betting

White Paper: Season-long fantasy sports and daily fantasy sports (DFS) have become staples of the US sports scene in the past decade and their link to the current online sports betting boom in the US has long been clear.

The fact that DraftKings and FanDuel are steeped in fantasy sports and are market leaders in sports betting is no surprise. Major groups such as Caesars Entertainment and Bally Interactive have acquired DFS operators SuperDraft and Monkey Knife Fight respectively. These acquisitions were made as the companies look to add to their databases of sports fans who have a clear interest and engage with sports data, analytics and player statistics.

Spotlight Sports Group analyzes the current standing of the fantasy sports industry and how it connects to the US sports betting market. Utilizing industry research from the FSGA and Pickswise, the white paper outlines how media publishers and betting operators will need to engage with their audience to convert fantasy players into sports bettors.

Download the full paper below.