In The Spotlight: Affiliate Management Services

Justin Geiger, VP of US Commercial, provides insight into our recently launched product, Affiliate Management Services.

Justin, to begin, could you tell us what the Affiliate Management Services are and why the product offering was created?

The Affiliate Management Services offering is a ready-made set of tools that opens up sports betting to media publishers by providing the latest sportsbook offers and a self-service engine that automatically distributes them in the appropriate geo-locations.

We created this new offering to ensure all media publishers can benefit from our market-leading sports betting technologies. Not every company wants or needs a hosted solution, some publishers want to manage their sports betting platform themselves. So for those media companies, we can now provide our best-in-class tools to help them grow and succeed.

What makes this service unique from other Spotlight Sports Group products?

This services package has multiple new tools within it, however, the most unique piece is our newly developed proprietary offer loader.

Our proprietary offer loader automatically displays appropriate promotions (geo-targeted) via embedded code. This removes the incredibly tedious job of sportsbook promotion integration into websites. Our partners can now seamlessly add offers to articles, or any other conversion-rich portion of their property. The offer loader provides diverse styles of displaying and contextualizing offers across the site, including a sidebar of offers that is ever-present across all sports betting pages.

It is also worth mentioning that we are not limiting our partners to just sportsbook offers and affiliations. The offer loader is equipped to handle iGaming and fantasy sports promotions as well. Whatever content our partners specialize in, the loader can serve offers that will convert for their specific audience, geographically and preferentially.

What else does this service have to offer?

In addition to the offer loader, these services can include best-in-class content and SEO consultancy. With decades of experience from the Racing Post and more recently with Pickswise, we have learned the best ways to write betting content that increases bettor intelligence while also ranking well with search engines.

There is a big difference between writing general sports articles and articles that provide insightful betting information that converts. We can offer best practices on how to write betting content that will benefit betting audiences in any market for any sport.

For companies that want to learn more about the Affiliate Management Services, what is the best way to do so?

The best way is simply to reach out to me! Put time on my calendar and we’ll help unlock their audience value. If they want to read a little more about the offering they can check out our overview of the services we offer here.