White paper: Global horseracing is one of the few around-the-clock sports betting products

White paper: Horseracing continues to be one of the most popular sports in Britain and Ireland, however, there is huge potential for operators to grow engagement with the sport around the globe. Racing is one of the very few sports that offers around-the-clock action and a consistent product across regions. Converting an already engaged audience provides a growth vertical for all operators in the UK and Ireland.

While festivals like Cheltenham, Royal Ascot and Aintree draw huge audiences both on track and to online bookmakers, these three world-renowned festivals only cover 12 days and include just 84 races, accounting for 0.02% of all global races a year.

Spotlight Sports Group’s detailed report discusses the appetite for international racing, the drive for more and more free data and the importance of content that engages audiences on not just the biggest races of the year.

Download the full paper below.