White paper: Sports betting is the next growth vehicle for publishers

White paper: The North American iGaming and online sports betting markets are forecast to grow to $42 billion at maturity – and it’s not just sportsbooks who are going to benefit. Publishers acting as super affiliates, with qualified audiences and the operational capabilities to send customers to those sportsbooks, are growing revenue rapidly already, and this will grow as new states regulate.

Placing a bet takes a couple of seconds, but sports bettors are spending hours researching those bets on a wide variety of platforms. They want to consume preview content, team news and live data while using interactive tools to help them form an opinion the user expectation has already shifted away from this being premium content to being available for free.

Spotlight Sports Group investigates the size of the market, the revenue models available and the changing behaviours of sports fans. Outlining the keys to success, the white paper also discusses Racing Post’s successful journey from a traditional digital publisher to super affiliate.

Download the full paper below.