Spotlight Sports Group produce a feast of content and data for Royal Ascot

Spotlight Sports Group the home of highly successful brands in the sports betting world including Racing Post, will provide unrivalled expert horseracing content to the industry throughout this week’s Royal Ascot. A vastly different Ascot experience is expected this week with the flat seasons biggest festival played out behind closed doors due to the ongoing Covid-19 pandemic. 

Bringing customers closer to the action, over the course of the week, handwritten, expert verdicts will be produced for each race. Providing customers with knowledge from independent, recognised brands such as Racing Post synonymous with quality horseracing content. 

From Tuesday to Saturday Racing Post writers will compile over 450 spotlights on every horse who grace the ground at the home of British flat racing. These spotlights are then displayed in a range of digital formats on partner’s websites. Positioned alongside Racing Post ratings, key stats, detailed form and course going. The content and data are specifically designed to help customers place better-informed bets. 

With betting shops reopening in the UK this week, our bet-prompting gantry and digital products are the perfect tool for new customers. Over 100 prompts throughout the week will guide your in-store customers through the week giving them the must-have information on each race. Whilst the new interactive betting shop display uses the latest touch technology to preview every horse’s form in the run-up to racing’s biggest week of the year.

Discussing Royal Ascot and Spotlight Sports Group’s vast offering, B2B Retail Director, Alan Pepperell spoke about the breadth of content and data that is now available to bookmakers.

‘Royal Ascot is the highlight of the summer racing calendar and although this year’s running of the festival will feel very different to years gone past we are still hugely looking forward to it. We’re once again, delighted to be able to offer such a range of content and data across the retail and online landscape to support bookmakers and partners in engaging and informing their customers on every race during Royal Ascot.’ 

Royal Ascot promises to be one of the highlights of the sporting summer and Spotlight Sports group is there every step of the way, engaging your customers with our must-have content.To find out more about how our content, data or retail services work for your business visit

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