Video Sponsorship

The perfect mix of talent, formats and partnership opportunities.

Pioneering video partnerships

We manage format concepts, talent management, made-for-platform production and multi-brand distribution. Working directly with bookmakers and agencies to deliver smarter reach; that means to qualified 18+ audiences, with proven betting interest in the key territories.

Our partners drive the economies of scale from the parallel use of video content on their own channels plus an additional share of voice provided by our cross-channel branded merchandising across our network.

Racing Post Live with Betfair

Airs: Every Saturday and every day through the major festivals

Broadcast: Live on Racing Post YouTube, Racing Post Facebook and MyRacing Facebook Page

Distributed across Betfair Racing social channels.

Upping the Ante with bet365

Airs: Every Tuesday throughout the jumps season.

Broadcast: Racing Post YouTube, Facebook, Twitter and Instagram and MyRacing Facebook

Distributed across bet365 social channels.

Different League with Betfred

Airs: Every Thursday throughout the football season

Broadcast: Racing Post YouTube, Facebook, Twitter and Instagram

Distributed across Betfred social channels.

What A Shout with bet365

Airs: Every Friday

Broadcast: Racing Post YouTube, Facebook, Twitter and Instagram and MyRacing Facebook

Distributed across bet365 social channels.

In The Know

Aired: Every Monday leading to The Cheltenham Festival.

Broadcast: Racing Post YouTube, Facebook, Twitter and Instagram and MyRacing Facebook

Distributed across Coral social channels.

My Festival

Aired: Five cinematic episode min-series leading to The Cheltenham Festival.

Broadcast: Racing Post YouTube, Facebook, Twitter and Instagram and MyRacing Facebook

Distributed across Coral social channels.