AllSported, all the details

Just over a year ago, we launched a joint trading partnership with industry leaders TXODDS and Banach Technology to bring the best horseracing trading platform to market. Using machine learning and predictive models AllSported is the most advanced trading solution in the market place. Here we breakdown the details of what goes into making the industries best horseracing trading solution. 

What is AllSported?

AllSported is the expert trading solution that gives you made-to-measure racing odds delivered with streamlined integration to maximise your profit. Racing Post’s partnership with market leaders TXODDs and Banach Technology has developed a unique and game-changing trading solution.

AllSported uses a combination of historical data (from Racing Post’s vast knowledge bank), market data from TXOdds and Banach’s optimised weightings to devise an accurate meeting line. And going forward, the ability to add your bet data will add yet another layer.

We use two models to provide main prices: an information aggregation model and a reiterative model based on a set of random values (if you’re into your stats jargon, it uses stochastic or random place modelling running Monte Carlo simulations to understand the impact of risk and uncertainty).

Ultimately, we produce one price to reflect the selection’s 100% line within that market. You can then add your own preferred margin giving you total control of your own overround and liabilities – as well as being able to apply any pricing strategies.

As markets are constantly evolving, we are continually re-optimising to maintain accuracy. On top of that, results and stats will continually feed into a horse’s history and update their future compiled price.

All delivered on a low-latency global platform with multiple redundancies. And all supported with 24/7 customer service.

What makes it different?

We offer a complete around-the-clock racing product to cater for all global timezones. We understand that racing has a global audience and we can ensure that content is available for them to bet on at all times. 

Expert Racing Post content plays a crucial role in helping educate and engage customers on each territory. There is continuity on the product in respect to look and feel regardless of territory. This helps to add new territories over time, as each new territory will have the same quality content customers will become accustomed to. 

AllSported isn’t actually one ready-made solution. At its heart is the same common mission; to provide an expert trading solution that offers made-to-measure odds and streamlined integration leading to better margins and bigger profits.

Why the industry needs AllSported?

Many operators have been historically disadvantaged because potential clients betting in small amounts has prevented them from becoming customers. AllSported understands this. In fact, we’re specialists in this area. 

We’ve actually created a world-leading made-to-measure trading model. This means you can decide what margins you want and how much risk you’re willing to expose yourself to. Which, in turn, leads to increased turnover and ultimately more profit.

What makes it stand out?

We know you need to stand out and be different when the same odds are offered by multiple other bookmakers. By independently pricing and not replicating other bookmakers we can provide you with a unique made-to-measure offering for your customers. And the betting itself can all happen quickly. UK and Ireland racing alone offers over 13,000 high-margin betting opportunities for customers over a year. 

That means consistent betting opportunities are available for 12 hours a day. Add in international racing and the choice and opportunities are even wider. Whether it’s UK and Ireland or international racing, with AllSported, it can take under a single minute to place the bet, watch the race and settle the bet.