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AllSported featured on upcoming SBC webinar – Racing developing 20/20 vision

SBC’s Betting on Sports webinar series continues on Wednesday 4 September 2019 with AllSported – Racing Developing 20/20 Vision, an in-depth look at the new trading solution launched by Racing Post, TXODDS and Banach Technologies.

The new joint venture has developed a ‘made-to-measure’ trading solution powered by TXODDS data feeds, servicing Banach’s sophisticated trading algorithms, with Racing Post delivering content-led engagements. With this combination of expertise, AllSported hopes to disrupt the standardised norms that have governed industry horse racing trading systems.

During the webinar the AllSported stakeholders will discuss a number of key issues about the development of and goals for their venture, including why, as sports betting markets increasingly turn to automatised formats, they have backed a ‘made-to-measure solution’ to re-engage customers and bookmaker trading teams with racing markets.

 Furthermore, should the challenge of repositioning racing as a market proposition simply be diagnosed as a tech endeavour or do incumbents need to dive deeper into addressing knowledge gaps and cultural disparities between bookmakers and racing’s diverse pool of stakeholders? 

The AllSported Racing Developing 20/20 Vision panel consists of:

  • Mike Griffin – Chief Revenue Officer for Racing Post

  • Einar Knobel – CEO for TXODDS

  • Mark Hughes – CEO for Banach Technology

Mike Griffin said: “We are really excited about AllSported, the marketplace is saturated with pricing replication and the requirement to simply offer a service. Through this venture, we will be working closely with our operators to drive new life into their racing offering. The product gives all operators the chance to be unique in their pricing and to offer a best-in-class customer experience through the depth of Racing Post content available.”

Andrew McCarron, Managing Director for SBC, said: “Closing out our Betting on Sports build-up, the AllSported joint-venture is one of the industry’s most intriguing projects and much-needed propositions. It’ll be fascinating to see what plans these three racing-tech specialists have to revitalise racing markets and audiences.”

Register for AllSported – Racing Developing 20/20 Vision, Wednesday 4 September 4PM GMT