AllSported provides the solution to international racing pricing

The global shutdown of most sporting events due to the COVID-19 outbreak has seen bookmakers and punters alike turn to unfamiliar territories to find some live sport. Horseracing has become the one sport which still offers a glimmer of hope, with racing continuing in Hong Kong and the US and until very recently Ireland and South Africa. 

With customers’ focus now moved internationally the bank of horseracing trading expertise has become smaller. This increased audience comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world. AllSported can help customers with a best-in-class trading risk-managed trading service for international racing. 

Now is the time to invest in a horseracing product, with racing behind closed doors the last sport to go – it has shown the ability to operate whilst adhering to social distancing and government requirements. AllSported offers a made to measure horseracing product, with low upfront costs and no overheads, providing bookmakers with a platform to engage and retain customers when racing resumes globally. 

AllSported head of trading, Alan Casey discussed the opportunity for bookmakers during the global shutdown of live sport. 

‘These are truly unprecedented times we are currently in. The lack of sport across the world has left us all scrambling for any shred of live-action throughout isolation and lockdown. However, it does offer businesses the opportunity to invest in tech and development work they wouldn’t have the chance to normally during the busy sporting period. 

‘The opportunity to improve your product during this downtime shouldn’t be overlooked as the battle for customers will be higher than normal once sport resumes. Our product with a small piece of development work means sportsbooks can add a best in class fully risk-managed horseracing solution that requires little overhead costs. Setting businesses up for the resumption of racing, which will hopefully arrive, sooner rather than later.’ 

For more information on the ALLSPORTED made to measure trading service please visit www.allsported.com