ASCOT RACECOURSE SIGNS MULTI-YEAR AGREEMENT TO FEATURE RACING POST’S NEW SMART VIEW CARD
LONDON, UK (9th April, 2025): Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in horseracing and sports betting fan engagement, today announced a strategic partnership with Ascot Racecourse to elevate the horseracing experience for fans through the launch of the Smart View product. The collaboration debuted during Ascot’s Howden Christmas Racing Weekend in December and has been live across subsequent fixtures where it has been well-received by racegoers.
This innovative partnership will leverage Spotlight Sports Group’s cutting-edge Smart View technology to create an engaging and immersive experience for a broader audience, including recreational horseracing attendees. The product will feature as part of Ascot’s printed racecard product, in-house self service betting terminals (SSBT’s), Tipster Board and across “Bet with Ascot” screens to supply multiple touchpoints for racegoers.
Smart View simplifies traditional racecards, blending data insights with visually intuitive designs inspired by video games such as FIFA and Football Manager. By presenting complex race information in a more accessible format, the product aims to captivate both seasoned bettors and newcomers.
Tony May, Senior Betting Manager at Ascot Racecourse, expressed his enthusiasm for the collaboration. “At Ascot, we are always looking for ways to make horse racing more accessible and easier to understand for our on course audience. Smart View does this in a really engaging, modern way and we are excited to be working with Spotlight Sports Group to present Smart View across the racecourse in a way that helps racegoers learn more about the sport and hopefully become more regular followers.”
Sam Houlding, Managing Director of B2B at Spotlight Sports Group, highlighted the strategic fit of the partnership. “We’re delighted to partner with Ascot Racecourse, a venue synonymous with world-class horseracing. Launching Smart View at such a prestigious racecourse is a testament to our shared commitment to innovation and horseracing fan engagement. We look forward to helping Ascot captivate its audience and expand fans’ connection with the sport.”
Smart View is rapidly growing in popularity and has the potential to revolutionise the horseracing fan experience. Already live across a host of digital retail shops as part of the Racing Post Digital Betting Shop Display edition, Kindred Group’s digital sportsbook, and launched last year by York Racecourse, Smart View is transforming how fans engage with horseracing through its intuitive and innovative design.
ABOUT ASCOT AND ROYAL ASCOT
Ascot Racecourse was founded in 1711 by Queen Anne, who identified the land as being ideal for horseracing when riding out from Windsor Castle. The first four day meeting at Ascot took place in 1768 and at some point in time, the race programme started being referred to as Royal Ascot.
The two tracks, Flat and Jumps, now provide racing all year round and Ascot hosts 26 days of racing each year, including the five days of Royal Ascot. It is Europe’s premier Flat racing meeting, featuring eight Group 1 races and 19 Group races in total. Typically, 300,000 racegoers attend across the five days while the event is broadcast in more than 200 territories with a reach of 650 million households.
As well as world-class racing, Ascot Racecourse is also used as a film and TV filming location and as a venue for conferences, banquets, exhibitions, product launches and weddings, with 300 non-racing events annually. The land on which Ascot Racecourse sits is leased from the Crown Estate, adjacent to Windsor Great Park, covering 179 acres.
For more information please visit www.ascot.com