Best Retail Betting Product (SBC Awards 2016 Shortlist)

[vc_row][vc_column][vc_column_text]Category: Innovation in Retail Betting – Best Retail Betting Product

The Racing Post joined forces with Best Gaming Technology (BGT) and has taken a big step forward in modernising retail betting with a product for betting shops which has been shortlisted for the Best Retail Betting Product at the 2016 SBC Awards.

The partnership with BGT means betting shop customers have been given access to the unrivalled proprietary Racing Post content. It brings to market a unique offering that adds value for customers and generates revenues for bookmakers.

Visually attractive, it provides an accessible stepping stone for customers who may be accustomed to betting through a terminal but are less committed to over-the-counter horseracing betting.

The exclusive terminals allows customers to make better informed decisions thanks to Racing Post’s unrivalled racecards, Race Predictor, Spotlight tips, Key Stats, Signposts and trainer/jockey information.

A BetFinder tool enables customers to shortlist the day’s runners based on their preferred criteria. BetFinder has been the most used feature on the terminal after Racing Post racecards, with punters enjoying this innovative way to make selections.[/vc_column_text][vc_single_image image=”1570″ img_size=”full”][vc_column_text]The visuals on the product, created by Racing Post, particularly with the Predictor and BetFinder, are attractive and vivid, with clear, compelling images.

From a launch in August this year there are now more than 10,000 live terminals rolled out across the UK through the Ladbrokes, Paddy Power, Coral, Boylesports and selected independent outlets.

“Feedback has been positive across the estate. Our shop managers have reported that customers enjoy using the product and that the numbers recorded make clear there has been strong uptake among punters, who now have a new way to potentially gain an edge.” Retail Head: Leading High Street Bookmaker

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][bsf-info-box icon=”Defaults-envelope-o” icon_size=”32″ pos=”left”]For more information, please contact the Racing Post B2B team.[/bsf-info-box][vc_column_text]Racing Post B2B caters for all digital content requirements across web, mobile, tablet and retail. But we are more than just a data provider – we enhance raw data with the best and most recognisable content authored by the biggest names in sports betting. Racing Post B2B offers an unrivalled worldwide content portfolio for bookmakers and media associations. Acknowledged throughout the racing and gaming industries, the Racing Post creates bespoke products suited to your audience that will enable your company to maximise profitability by offering unique data, editorial or multi-media solutions.[/vc_column_text][/vc_column][/vc_row]