bet365 extends video partnerships with Spotlight Sports Group into 2021

Spotlight Sports Group, the home of Racing Post, MyRacing and FreeSuperTips has announced it has agreed to deepen its video partnership with bet365.

The partnership sees an immediate extension of exclusive sponsorship of the highly successful Cheltenham Festival series Upping the Ante, having delivered 1.7 million views and an average watch percentage of 42% during the 2019/20 series.

In addition, bet365 will be the exclusive sponsor of What a Shout. The flagship weekly production has hit 1.7 million views in nine weeks. The show gathers experts from the racing world to give their big calls on the major races and is produced in a new state-of-the-art digital studios in London.

Discussing the potential of the expanded partnerships and the new opportunities, Spotlight Sports Group, digital marketing director Gethin Evans said: “We’re delighted to grow our video content partnership with bet365 to include What A Shout. In only a few weeks What A Shout has firmly established itself as the must-watch horseracing magazine show, borne out with impressive engagement and retention rates. We are really excited about supercharging this, starting with daily shows for the Cheltenham Festival and feature-length round-table shows previewing the biggest events throughout the rest of the year.”

A bet365 spokesperson expressed the company’s eagerness to build on the success of Upping the Ante: “We are very excited around the planned progression of What A Shout. The partnership should help to deliver some fantastic content in the coming months.”

Spotlight Sports Group can offer businesses market-leading sponsorship opportunities across video, podcast and radio, tailored to your requirements. For any further information about Spotlight Sports Group, visit www.spotlightsportsgroup.com