BOYLE Sports launches exclusive Touch Bet feature across its Digital Racing Post Shops

• New touchscreen betting experience developed with Spotlight Sports Group lets customers build racing bets in-shop and complete them at the counter and online.
• BOYLE Sports has secured a period of exclusivity to roll out their Touch Bet product across its vast retail estate.
  

LONDON, 7 JULY 2026 – BOYLE Sports has exclusively launched Touch Bet, a brand-new way for customers to place bets at the touch of a button. The feature, brought to life by Spotlight Sports Group, is now available in the BOYLE Sports retail estate and gives customers a faster, simpler and more connected way to build and place racing bets.

Available exclusively to BOYLE Sports customers during the launch phase, Touch Bet is a brand new in-shop feature that allows customers to browse race meetings and build their bets directly on Digital Racing Post touchscreens. By simply scanning through the day’s racing, customers can select their picks and create their bet at the touch of a button, before choosing how they want to place it.

Once a bet is built on the touchscreen, customers can complete it either at the counter with a member of staff or seamlessly through the BOYLE Sports app by scanning a QR code, giving them greater flexibility and confidence in how they choose to bet.

The launch reflects BOYLE Sports’ continued focus on meeting customers where they chose to bet as the brand provides an omni-channel betting experience, blending the ease of digital betting with the reassurance of in-store support. By bringing the in-shop experience and Digital Racing Post touchscreens closer together with the BOYLE Sports app, Touch Bet is designed to make horse racing betting more seamless than ever before.

Commenting on the launch of Touch Bet, Philip Chubb, Retail Commercial Director at BOYLE Sports, said: “Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.

“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”

Jon Sanders, Head of Retail Development at Spotlight Sports Group added: “BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product. By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”

Following its £100m investment in the UK market last year, the launch of Touch Bet reinforces BOYLE Sports’ commitment to delivering innovative offerings that exceed customers’ expectations across both retail and online. Building on features like Smart ACCA, its data-led accumulator tool across football and horse racing, Touch Bet highlights the brand’s continued focus on creating more intuitive betting experiences, giving customers greater choice and control in how they bet.

Notes to editors:
For any questions, please contact alex.cottee@spotlightsportsgroup.com

About BOYLE Sports
BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio.
Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest independently owned bookmaker and is about to open its 400th shop across Ireland and the UK.
Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland, and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar.

About Spotlight Sports Group
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing and Free Super Tips, as well as the international marketing agency ICS digital and ICS translate. Together, we partner with leading operators, racing organisations, affiliates and media groups to power growth and engagement across the industry.