Clarion invest in the ICE experience with launch of show hub
[vc_row][vc_column][vc_column_text]Clarion Gaming has made an important enhancement to the customer experience for both ICE visitors and exhibitors following a comprehensive review and subsequent creation of a new show hub. The new site has been developed to reflect the pivotal role ICE plays in the gaming industry calendar and provides exhibitors with the facility to showcase their brands more effectively and develop a dialogue with visitors a full six months ahead of ICE opening its doors to the international community of gaming professionals who travel to London each year.
Kate Chambers, Managing Director of Clarion Gaming said: “Our post-ICE research flagged some dissatisfaction with the ICE website, so I instructed the team to take a clean sheet of paper and start again. Alongside the latest enhancements in terms of ease of navigation, news and content related to each sector and a zone which enables visitors to favourite products and content, we have invested in the development of a Meeting Planner tool, which was at the top of the wish list for our exhibitors and will be available later in the year.”
She added: “It’s very important that we deliver on behalf of our customers and that we live up to our stated commitment of continuous improvement across every aspect of the ICE experience.”[/vc_column_text][vc_single_image image=”1788″ img_size=”full”][vc_column_text]The 2017 edition of ICE was officially the best on record, with an independently audited attendance of 30,213 making the journey to ExCeL from 151 jurisdictions. The attendance represented a 6% year-on-year increase and the sixth consecutive year of growth. The success of ICE was recognised by the Association of Exhibition Organisers which shortlisted the world’s biggest gaming expo in the ‘Best UK Tradeshow Over 2,000sqm’ category and named Clarion Events as the industry’s ‘Most Respected Company of the Year’.
Located in the heart of the Sports Betting area will be the Racing Post Café which has grown year on year to become a highly popular networking spot at the event. The Racing Post area is the place to hangout and chat with partners and attendees alongside exciting new and existing products developed by the Racing Post.
For more information on ICE 2018, which is being held across 6-8 February, ExCeL London, UK, visit the new website at icetotallygaming.com.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][bsf-info-box icon=”Defaults-envelope-o” icon_size=”32″ pos=”left”]For more information about Racing Post’s B2B services, contact us or browse more of b2b.racingpost.com.[/bsf-info-box][vc_column_text]Racing Post B2B caters for all digital content requirements across web, mobile, tablet and retail. But we are more than just a data provider – we enhance raw data with the best and most recognisable content authored by the biggest names in sports betting. Racing Post B2B offers an unrivalled worldwide content portfolio for bookmakers and media associations. Acknowledged throughout the racing and gaming industries, the Racing Post creates bespoke products suited to your audience that will enable your company to maximise profitability by offering unique data, editorial or multi-media solutions.[/vc_column_text][/vc_column][/vc_row]