Clarion looks stateside with launch of ICE North America

‘Join the MVPs’ is the theme of Clarion Gaming’s marketing campaign in support of ICE North America, which is being held from May 13-15 in Boston.

Organisers of many of gaming and betting’s most successful business events, Clarion Gaming is using its world famous ICE brand to make a splash on the other side of the Atlantic.

Head of marketing Dan Stone explained: “Following the US Supreme Court ruling [striking down the federal ban prohibiting sports betting], it has become clear that there’s a need for a professional and, most importantly, trusted platform to help drive the future of gaming across the US.

“ICE North America will serve as a stakeholder meeting place and provide the opportunity for brands to establish a competitive advantage in what is a tremendously dynamic market.

“The official launch of ICE North America will take place at ICE London, but essentially it involves a campaign that highlights the new ground that’s being broken in the sector.

“Building on the incredible foundations laid by ICE Sports Betting USA and GiGse before it, we want to continue driving a dynamic approach to our events in North America, ensuring the speakers in Boston bring unique insight, from both inside and outside of the gaming industry.

“The campaign will also translate to the learning opportunities we offer, delivering more ‘how to’ sessions, helping pioneering companies to showcase their brands and connect with the best of the best from sports betting and beyond.”

Echoing the positive mood, Benjie Cherniak, managing director of Las Vegas-based Don Best Sports, said: “The ICE conference in London remains a ‘go to’ event for the global gaming industry that is circled on the annual calendar of everyone in the space.

“Expanding the scope to now include the US market makes perfect sense at this juncture, as ICE is a brand with the credibility to attract a wide range of stakeholders including not only the usual suspects, such as operators, suppliers and platform providers, but also legislators, the investment community and the professional sports leagues.”