Clever Advertising partners with Spotlight Sports Group to scale Pickswise
Clever Advertising today announced an agreement with Spotlight Sports Group to form a strategic partnership to scale Pickswise, which recently ranked among the top 100 U.S. sports betting content sites with millions of monthly visits.
Clever Advertising will contribute to Pickswise’s content strategy and delivery, while working alongside Spotlight in an equal partnership to launch a redesigned Pickswise app.
This partnership represents a significant strategic step in Clever Advertising’s U.S. expansion. With over 15 years of experience in performance marketing and a track record of delivering over 25.6 billion impressions and nearly a million first-time depositors in 2024 alone, Clever Advertising is uniquely positioned to help scale Pickswise to new heights and to deepen its footprint with operators and audiences across North America.
“The partnership with Pickswise is a significant milestone in our U.S. growth journey,” said José Pedro Panzina, CEO of Clever Advertising. “Pickswise has earned the trust of American sports fans by consistently delivering high-quality, data-driven content. By combining Spotlight’s expertise with our experience in acquisition, performance marketing, and audience engagement, we are building the foundation for even greater reach and stronger partnerships in one of the most competitive and exciting markets in the world.”
The newly designed Pickswise app delivers a faster and more intuitive experience for millions of sports fans. Featuring streamlined navigation, enhanced betting insights, and tools that make following and acting on expert picks easier than ever, the app also introduces a new reaction feature that provides greater transparency into community sentiment around each pick, bringing fans closer together in the process.
Spotlight Sports Group’s CEO Mark Renshaw added: “This partnership brings together the complementary strengths of Pickswise and Clever Advertising, leveraging our combined expertise to drive growth and innovation in the sports betting industry. Having already collaborated successfully on Racing Post, we know Clever to be an innovative, results-driven partner. And having built Pickswise into one of the U.S.’s leading free sports betting content brands, we’re excited to now work alongside Clever to take it even further. Together, we’re entering the U.S. market stronger, ready to deliver an improved experience for sports bettors and enhance the Pickswise brand.”
This new partnership demonstrates Clever Advertising´s commitment to continuous evolution and cements its claim in the Sports industry, ensuring leadership in acquiring high-value traffic and the modern player. By leveraging Pickswise’s established brand and reach with Clever Advertising’s global marketing capabilities, the partnership aims to create a truly scalable acquisition channel for operators for the high-traffic NFL season and beyond.
About Clever Advertising:
Clever Advertising is a performance marketing agency for tier one iGaming operators, with six global offices and over 350 marketing specialists. Under a risk-free revenue-share and CPA model (no fees or minimums), we deliver end-to-end creative production, influencer campaigns, and data-driven media buying across affiliate, paid social, SEM and emerging channels. Our proprietary tech—campaign trackers, compliance dashboards and deep data integrations—unlocks exclusive premium inventory and real-time optimisation. In 2024, we generated over 204,000 first-time deposits via influencers and surpassed 1 million app downloads in six months. Visit us at cleveradvertising.com.
About Spotlight Sports Group:
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing and Free Super Tips, as well as the international marketing agency ICS-digital and ICS-translate. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.
Contact:
Alex Cottee
Communications Team, Spotlight Sports Group
alex.cotteespotlightsportsgroup.com