Discussing the future of iGaming at the Prague Gaming Summit

ICS-digital’s Marketing Director, Martin Calvert, will be in attendance at the Prague Gaming Summit on March 6, speaking about how iGaming brands can prepare to attract Generation Z players.

As one of the most important iGaming events in Europe, the Prague Gaming Summit features a wide range of panel talks and opportunities for delegates to discuss the future of the industry.

Calvert will be a featured panellist alongside experts from Golden Race, Sponsor Online and Oddin.gg, sharing Spotlight Sports Group insights on how brands can engage with Generation Z. 

The panel, titled “You Thought Millennials Are Hard To Please? Are You Ready For Generation Z” will tackle crucial topics around player acquisition, brand, product and more.

Speaking about participating in the Prague Gaming Summit, Calvert discussed the potential opportunities of engaging Generation Z.

“I’m looking forward to joining the panel and discussing the opportunities, challenges and rewards that brands might experience when trying to engage, attract and hold the attention of Generation Z audiences,” said Calvert.

“Brands can choose to make preparations now, or risk being behind left behind at what is a pivotal time in the industry’s development – Tuagi Aprigio will do a fantastic job as moderator and I’m looking forward to hearing from my fellow panellists, and appreciate the invitation from the Prague Gaming Summit to take part.”

Through ICS-digital, Spotlight Sports Group operate a leading international marketing agency, providing our clients with expertise in SEO, content marketing, digital PR and translation services to over 70 languages.