Find out what new products the Racing Post has to offer at ICE London
The Racing Post Cafe will once again be one of the main attractions at this year’s ICE London, providing attendees with a networking space to meet new and existing customers.
The cafe also gives visitors the opportunity to see exactly how Racing Post B2B can help businesses maximise engagement with their customers.
This year, the Racing Post Cafe is boosted by the arrival of two new brands falling under the Racing Post umbrella. The recently acquired digital content specialists, ICS Media Group and the newly launched sports brand Intellr will form part of Racing Post B2B’s portfolio for the first time.
Throughout the three days, members of the team will be on hand to talk through an exciting array of new racing and sporting content products delivered by the three brands.
For the first time, Racing Post B2B will also be unveiling a new in-play football product. The product uses in-game data to provide bet-prompting content directly from your site to customers. Combined with your odds the product pushes up to 12 bet prompting tips throughout the 90 minutes.
Another highlight of this year’s product offering is the refined sports packages. A new Sports API was launched at last year’s Betting on Sports conference. This has been redeveloped and redesigned under the new Intellr brand – showcasing top-class handwritten sports tipping content in easy-to-digest pieces of content. Intellr sport covers more than 5,000 events annually spanning 20 sports in more than 70 languages.
These, added to our unbeatable horseracing and greyhound content packages, mean the Racing Post Cafe will be packed with a wider product range than ever before.
Across the stand, Racing Post B2B’s full range of products and services will be available to view. The products are designed with our customers in mind, they are at the forefront of the industry and have been developed to ensure your business maximises engagement with your customers.
Throughout the week the team will discuss how we can work with our partners to provide the best products and services for both the digital and retail environment. Providing partners with the tools to engage new, current and international audiences is at the forefront of our business.
At ICE, Racing Post B2B will outline how we can help your business acquire, retain and grow your customer base with high-quality content and newly developed products and how we continue to innovate and work closely with product teams to help your business thrive.
Previewing ICE, Racing Post B2B head of digital Will Fyler spoke about how he is looking forward to presenting Racing Post B2B’s growing portfolio of products.
He said: “ICE is such a great focal point in the calendar to present new products to customers and reach new audiences. Our product offering this year is the most diverse we have ever presented with the introduction of our new sports brand, Intellr, the launch of our first in-play football product
and the presence of ICS on the stand.
“I’m excited to talk to our network about how Racing Post B2B can help maximise their customers’ engagement.”
The Racing Post Cafe will be at stand S2-230 located in the heart of the Sports area and the team looks forward to welcoming all attendees to come and visit throughout the event.