GOING ABOVE AND BEYOND THE ODDS AT ICE LONDON

London, Mar 31, 2022: Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting returns to ICE London with more products and services on show than ever before. The varied products on show highlight how Spotlight Sports Group can add value to global sports betting experiences with a trusted, market-leading offering.

On display at the event will be the industry-leading content engine Superfeed, the innovative Publisher Solutions and the trusted suite of retail products including the industry-renowned Racing Post Digital Betting Shop Display. Meaning this year’s cafe will be packed with more products, services and content than at any other previous exhibition.

Spotlight Sports Group Publisher Solutions is the latest addition to the product portfolio launched in July 2021. Already in use by global media agencies such as AS.com, the turnkey service provides affiliate technology, the provision of betting intelligence and data, smart content modules and the creation and activation of digital games. The betting intelligence offering provides partners with a targeted betting experience directly to their audiences, or through affiliate partners, that deliver customised editorial content in more than 70 different languages.

For operators, Spotlight Sports Group’s tech-led content engine Superfeed will be on display. Superfeed, utilises best-in-class AI, expert tipping advice and data analysis to further deepen the conversations with sports betting audiences on more than 20 sports. The range of content offered has never been so wide-reaching, with the introduction of international racing content from the biggest territories around the globe, available in more than 70 languages.

The ICE exhibition showcases itself as an unrivalled global platform to find new business and partnership opportunities, with more than 150 countries represented on the show floor. ExCeL, London, welcomes thousands of industry professionals to view more than 600 exhibitors and 120 expert speakers, with the Spotlight Sports Group team on hand every day to talk attendees through the host of services on offer.

Speaking about the conference, Alan Davis, head of B2B Marketing, highlighted the significance of the week in the industry. ‘’ICE London is one of the most important conferences of the year for Spotlight Sports Group. It allows us to showcase our plans for the year ahead, meet potential clients and build on current relationships. After a hiatus, this year is one of the most anticipated exhibitions ever and we’re delighted to bring an unrivalled portfolio of products and services to the event.”

The Spotlight Sports Group Cafe will once again be at the heart of the sports betting exhibition (Stand S2-230).