Power of Partnerships

Racing Post Postcasts (Podcasts with the added value of Racing Post insight) have been providing high-quality information on racing and football since 2013. In that time the numbers listening to the Postcasts have grown steadily but the inclusion of Paddy Power as a partner at the start of 2016 has seen our Postcasts move to a different level. Racing Post insight allied with Paddy Power’s prices and the reach of its brand has seen 131% growth in those listening to Racing Post Postcasts. These have now passed the one million play count for 2016.

Picking the right partner was key for Racing Post in the development of its Postcasts and to expand their reach and they have found just that with Paddy Power. Paddy Power are renowned for their social and marketing pulling power, and this, in unison with Racing Post insight and expertise, has proved a formidable partnership which can only develop further over time.

The Racing Post Postcasts are available three times a week:

– Weekend Tipping every Friday

– Weekend Review every Monday

– Football review/preview on a Thursday

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For more information, please contact the Racing Post B2B team.