Racing Post B2B team expands with key appointments

Racing Post has announced the appointment of Alan Pepperell as its new Head of Retail B2B and Daniele Alfonso as B2B International Manager.

Alan Pepperell joins Racing Post from Ladbrokes Coral where he was responsible for the horseracing and greyhound products. Alan spent 6 years with Ladbrokes including 1 year as part of the merged Ladbrokes Coral business . Before Ladbrokes, Alan started out in a Hillltop racing shop in Cornwall which was taken over by Betfred, and advanced through a number of positions up to regional management level.

The appointment of Alan Pepperell sees Racing Post expand its B2B arm with the business focusing on furthering its retail, digital and International output. This focus on International is evident with the recent appointment of Daniele Alfonso in the newly created role of B2B International Manager. Daniele joins from the media/content industry, having worked for Flixmedia for the last 7 years across a number of roles working with major global brands.

Racing Post B2B Director Eugene Delaney commented on the appointments: “Having the experience and reputation of both Alan and Daniele is a great asset for Racing Post B2B. Retail and International are key aspects of our B2B business and both bring fantastic expertise and a wealth of knowledge.

Alan Pepperell commented: “I am looking forward to working with a brand as respected as Racing Post and building on its current successes”.

Daniele Alfonso commented: “Racing Post is an amazing brand and has a great customer culture. The journey ahead is all about creating exciting content and services for our International clients.”