SBC Awards 2017

RACING POST CROWNED BEST MULTI-CHANNEL SUPPLIER AT SBC AWARDS 2017

The gaming industry gathered at the Artillery Garden last night to celebrate as the winners of the 2017 SBC Awards were announced.

Racing Post were delighted to receive the Best Multi-Channel Provider award at this years awards. The win is recognition of the progress made in delivering a new range of products and services across all channels, while working with partners to ensure they receive the best level of service.

The Racing Bookmaker of the Year title sponsored by Racing Post went to William Hill who triumphed over five other competitors including the highly commended Bet365.

William Hill crowned Racing Bookmaker of the Year sponsored by Racing Post B2B.

Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row.

Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to the Racing Bookmaker of the Year title.

The end of year industry celebration at the stunning disco-themed Artillery Garden in central London also produced two other multiple prize winners, Betradar and Betgenius.

Betradar, a subsidiary of Sportradar AG, scooped the Esports Supplier of the Year and Best Live Streaming Product awards, as well as being highly commended in the Best Virtual Football Product category behind winners Golden Race.

Meanwhile, Betgenius picked up the Best Live Betting Product and the Best Sports Data Product, while being Highly Commended in two other categories, the Esports Supplier of the Year and Marketing Agency of the Year, the latter of which was won by Square in the Air.

More than 500 industry professionals were in attendance to celebrate another outstanding year for sports betting. Each of them was treated to a sparkling wine and cocktail reception, exclusive three-course seated dinner and Christmas themed snacks.

The evening’s entertainment also featured a bespoke ‘Boogie Wonder Nights’ show created by Full circle, a highly competitive set of in-built dodgems and a renowned London DJ.

SBC Managing Director Andrew McCarron said: “Congratulations to all of our winners, especially bet365 for retaining the Bookmaker of the Year prize, and Betradar and Betgenius for achieving double success on the night.

“Having taken a different approach for the fourth running of this event, we were delighted with the response from everyone in attendance. We are also extremely grateful for the support of our sponsors, particularly OPTIMA and Golden Race.”

Supplier Award Winners

White Label Supplier of the Year (Sponsored by Favbet)

Winner – BetConstruct

Sportsbook Supplier of the Year (Sponsored by HiPay)

Winner – SBTech

Standalone Platform Provider of the Year (Sponsored By Trustly)

Winner – OPTIMA

Marketing Agency of the Year

Winner – Square in the Air

Esports Supplier of the Year (Sponsored by Esports Insider)

Winner – Betradar

Rising Star in Sports Betting Innovation

Winner – BtoBet

Best Live Betting Product

Winner – Betgenius

Best Live Streaming Product

Winner – Betradar

Best Sports Sponsorship (Sponsored by Square in the Air)

Winner – Dafabet

Best Sports Data Product

Winner – Betgenius

Best Payment Product

Winner – Trustly

Best Retail Betting Product

Winner – Vermantia

Best Virtual Football Product

Winner – Golden Race

Best Virtual Sports Product

Winner – Inspired Entertainment

Best DFS Product

Winner – Oulala

Best Multi-Channel Supplier (Sponsored by W2 Global)

Winner – Racing Post

Best Sport Themed Game

Winner – InBet Games

Operator/Affiliate Award Winners

Best Affiliate Product Innovation (Sponsored by Intertops)

Winner – LADbible Group

Best Affiliate Partner Scheme (Sponsored by Affiliate Insider)

Winner – Energy Partners

Esports Bookmaker of the Year (Sponsored by Betradar)

Winner – Pinnacle

Socially Responsible Bookmaker of the Year (Sponsored by BetConstruct)

Winner – Mr Green

Marketing Campaign of the Year (Sponsored by SIS)

Winner – Marathonbet

Mobile Bookmaker of the Year (Sponsored by InBet Games)

Winner – bet365

Racing Bookmaker of the Year (Sponsored by Racing Post)

Winner – William Hill

Football Bookmaker of the Year (Sponsored by Ultraplay)

Winner – bet365

Rising Star in Sports Betting (Sponsored by Golden Race)

Winner – LeoVegas Sports

Affiliate of the Year (Sponsored by LeoVegas)

Winner – Better Collective

Bookmaker of the Year (Sponsored by OPTIMA)

Winner – bet365

SBC Hall of Fame Inductees

• Paris Smith
• Fred Done
• Vigen Badalyan