Spotlight Sports Group and Sporting Solutions partner to launch new Upside Betting product
Spotlight Sports Group, the global racing technology and media organisation behind Racing Post, has today partnered with sportsbook trading specialist Sporting Solutions to bring Upside Betting to operators worldwide.
LONDON, 15 SEPTEMBER 2026 – Upside Betting is a progressive payout football product that enables customers to place a single bet pre-match that then stays live until the final whistle, with payouts growing increasingly larger as additional goals are scored, corners are awarded or cards shown. Jackpot payouts are configurable, from 10x (Defensive) to 25x (Balanced) or 50x (Jackpot), enabling operators to choose the model that suits their customer base while protecting long-term margin.
Betsson Group, Sporting Solutions’ parent company, launched Upside Betting across its brand portfolio during last season’s Champions League semi-finals, including the nine-goal PSG v Bayern Munich thriller. This was followed by every fixture of the 2026 World Cup being covered, which peaked with the ten-goal France v England third-place play-off, triggering a jackpot payout for Betsson customers.
Upside covers all major domestic and international football leagues across every continent, with basketball the next sport due to launch this month ahead of the new NBA season. With minimal promotion or prominent site placement, customers who found and played Upside generated 109% more GGR than a like-for-like recreational cohort, staked 27.5% more, and were 1.8x more likely to still be active after 28 days. Spotlight Sports Group and Sporting Solutions’ partnership combines over 40 years of sportsbetting and racing experience with more than 30 years of sportsbook trading, modelling and pricing expertise and brings together a collaboration by two of the industry’s most respected brands.
Rob Brown, B2B Growth Director at Spotlight Sports Group, said: “Upside becomes the second major partnership we have announced this month, and aligns perfectly with our goal of combining 40 years of sportsbetting experience with delivering innovative, engaging products on behalf of our partners and their customers. We’re excited to partner with Sporting Solutions, who themselves have decades of experience in building leading sportsbook products, and bring to market a product that has the potential to be a game-changer for in-play sportsbetting engagement.”
Derren Maggs, CEO, of Sporting Solutions, added: “Upside Betting is one of the most innovative products to come out of three decades of pricing and trading. The hard part was pricing a progressive payout accurately across every league and every game state, not the idea itself. Players love the excitement, every goal pays out, so the risk feels small and the upside keeps building right to the final whistle. It’s live, proven across a full tournament with Betsson, and ready to integrate today. Spotlight’s operator relationships and standing across racing and sports betting make them the ideal partner to take it to the global market, and there is a great deal more coming.”
Notes to editors:
For any questions, please contact alex.cottee@spotlightsportsgroup.com
About Spotlight Sports Group
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing and Free Super Tips, as well as the international marketing agency ICS digital and ICS translate. Together, we partner with leading operators, racing organisations, affiliates and media groups to power growth and engagement across the industry.
About Sporting Solutions
Sporting Solutions are a leader in the global Sportsbook B2B market: our proprietary modelling, AI and machine learning capabilities deliver best in class pricing, trading, risk management and fast micro markets to tier 1 operators and lotteries in regulated markets around the world. We are experts and innovators, with over 30 years experience developing sportsbook technology that adds real value for our partners, from exclusive player props to player profiling, we grow margins for our partners.