Spotlight Sports Group Powers World Cup Content Hubs For Leading Operators Worldwide
Customised tournament hubs go live across international betting and media platforms, delivering expert tipping, live blogs and betting products across all 104 matches of the FIFA World Cup.
LONDON, 11 JUNE 2026 – Spotlight Sports Group, the global racing and sports technology and media company behind Racing Post, today confirmed that a growing line-up of international operators and media platforms are taking its customised World Cup content hubs as the FIFA World Cup gets underway.
The launch marks Spotlight’s largest international deployment of its event hubs to date. Among the latest partners going live are LiveScore Group, across LiveScore, LiveScore Bet and Virgin Bet, and Carousel 711, alongside a number of other leading international operators, with Spotlight delivering its betting products and content directly into partner apps and websites throughout the tournament so customers never miss a kick.
The World Cup is set to be the biggest betting event in history, played across an expanded 48 team, 104 match format. Spotlight’s hubs are built to help operators in any territory capture that demand, putting premium, ready-to-bet content in front of customers in local markets and languages, without the technical burden of building in-house.
Independent, expert tipping remains the cornerstone of the product. This year’s hub includes a bet builder tool, live blogs and best bets across the major outright markets and all 104 matches, alongside live odds and add-to-bet-slip functionality integrated directly into partner platforms.
The approach has a proven track record at scale with Spotlight’s Euro 2024 hubs, ensuring 49 per cent of visitors placed a bet in the same session and, according to one operator, 51 per cent of pre-play turnover being placed via the hub.
“Taking our World Cup hubs live with operators across multiple markets reflects the momentum building behind our B2B business,” said Rob Brown, B2B Growth Director at Spotlight Sports Group. “These partnerships are part of a growing international roster, and demand for independent trusted, ready-to-bet content continues to accelerate as operators look to make the most of the biggest betting event in history. We don’t yet know who will lift the trophy, but we can guarantee every betting angle will be covered.”
Spotlight’s Product, Content and Tech teams will work around the clock throughout the tournament to deliver the best possible experience for partners and their customers, while its commercial team progresses discussions with clients on domestic league hubs for the upcoming season.
Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet, said: “The World Cup is one of the moments our customers care about most, and these hubs put expert content and betting exactly where they want it across the whole tournament.”
Jonathan Maes, Sportsbook Manager at 711 Group, said: “Our players expect a first-class experience for the biggest event in the calendar, and Spotlight’s localised content and live betting deliver that from the first whistle.”
With its hubs live across multiple markets, Spotlight continues to expand its global footprint as the biggest betting event in history begins today.
Notes to editors:
For any questions, please contact alex.cottee@spotlightsportsgroup.com
About Spotlight Sports Group
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing and Free Super Tips, as well as the international marketing agency ICS digital and ICS translate. Together, we partner with leading operators, racing organisations, affiliates and media groups to power growth and engagement across the industry.