Spotlight Sports Group to provide more Cheltenham content and data than ever before

Spotlight Sports Group the home of highly successful brands in the sports betting world including Racing Post, will provide unrivalled expert horseracing content to the industry throughout the upcoming Cheltenham Festival. Delivering the best insight, knowledge, tips and verdicts on every race, on every day of The Festival.  

Over the course of the week, handwritten, expert verdicts will be produced for each race providing customers with knowledge from an independent, recognised brands such as Racing Post synonymous with quality horseracing content.

From Tuesday to Friday Racing Post writers will compile over 300 spotlights on every horse who grace the ground at Prestbury Park. These spotlights are then displayed in a range of digital and print formats both in retail and online on our partner’s websites. Positioned alongside Racing Post ratings, key stats, detailed form and course going.

In retail shops across the UK and Ireland, our bet-prompting gantry products are the perfect tool for new customers. 84 prompts throughout the week will guide your in-store customers through The Festival giving the must-have information on each race. Whilst the new interactive betting shop display uses the latest touch technology to preview every horse’s form in the run-up to racing’s biggest week of the year.

Discussing Cheltenham and Spotlight Sports Group’s vast offering, B2B Retail Director, Alan Pepperell spoke about the breadth of content and data that is now available to bookmakers.

‘The Cheltenham Festival is the highlight of the racing calendar and without a doubt the biggest week of the year for bookmakers in Britain and Ireland. We’re delighted to be able to offer such a range of content and data across the retail and online landscape to support bookmakers and partners in engaging and informing their customers on every race during The Festival. 

‘Our new interactive betting shop display contains state of the art touch technology allowing multiple users to access the form of every horse in every race across the week. The screens which have been hugely successful at launch are designed to inform punters on their next bet.’ 

The Cheltenham Festival promises to be one of the highlights of the sporting year and Spotlight Sports group is there every step of the way, engaging your customers with our must-have content.