In The Spotlight: Interactive Tools and Smart Content Modules
Justin Geiger, VP of US Partnerships, provides insight into our industry-leading sports betting Interactive Tools and Smart Content Modules.
Justin, to start, can you explain what our Smart Content Modules are and how they are utilized?
Smart Content Modules are a unique product of ours that pair actionable betting insights with current market prices and highlight potential opportunities for bettors to take advantage of mispriced markets.
For instance, if the Patriots were 7.5 point favorites to beat the Jets at a particular sportsbook but our AI systems believe that the Jets will only lose by 3 points, the smart content module will present that prediction to the potential bettor along with additional betting insights and trends to induce a call to action.
The smart content modules can be placed within articles, along the side of a specific web page, or as a standalone callout on the homepage so that betting opportunities are ever present and drive turnover.
Furthermore, the module allows users to click within the module and place a bet with any sportsbook operating in the user’s legal jurisdiction. The Smart Content Modules are geotargeting enabled, ensuring your audience can bet with any legal sportsbook in their particular location.
As for our Interactive Tools, how do they help improve the user experience for our partners and their audience?
The Interactive Tools are extremely useful for our partners in terms of generating engagement from their audience and keeping them on the page longer. We have dozens of ready-made tools that we can integrate into any website and can be used to help prospective bettors make smarter betting decisions.
We have an immense catalog of tools, but I’ll explain a few:
- The parlay calculator allows your users to select and view the combined odds and payouts of potential bets for any combination of bets offered by sportsbooks in their state
- The prop builder makes it easy for users to search for prop bets on games that they are interested in
- The bet tracker allows users to log all of their bets placed across multiple sportsbooks, making the websites that offer this tool a true hub for sports bettors
The most useful part of our tools, beyond their user-friendly set-up, is that our technology empowers our partners to create their own tools specifically for their audience and no additional tech support is necessary to deploy them.
Overall, what do you think the benefit of these products are to the media publishers that utilize them?
The more education platforms provided to their audience, the better. Insightful betting content is key to creating long-term sports betting relationships with your audience.
When you can enhance that content with useful stats and data-focused insights in an easy-to-consume way, you create trust in your platform. Smart Content Modules alongside interactive tools allow users to better understand odds and their potential bets, providing your audience with everything they need.
Not to mention, that these tools aren’t just based on random information, they are built on years of historical data and constantly updated by our AI-powered systems.
Is there anywhere people can learn more about these products?
Of course! We have a great breakdown of both the Smart Content Modules and the tools that we provide here. Also, I’m happy to chat with anyone about these products to see if we can help unlock audience value for their platform. My calendar is always up-to-date, so people can drop time in whenever they want.