Talking ICE London with Alan Pepperell

Alan Pepperell, the retail director of Spotlight Sports Group provides his thoughts on what to expect from Spotlight Sports Group and others at this year’s ICE London conference.

As ICE London is nearly upon us, just how excited are you to get back to the ExCel for this year’s conference?

This feels like the return to normality for the first time since 2020 with ICE returning to its regular February slot. The exhibition is always a highlight for SSG with the opportunity to meet new and existing customers across the 3 days.

What sets Spotlight Sports Group’s Retail division apart from other companies that may be attending the conference?

SSG has been providing content for retail bookmakers for nearly 30 years and is trusted by the industry for providing essential data, insight and analysis proven to drive incremental turnover. Our digital innovation is accelerating at pace, with products encompassing the Racing Post’s world-class editorial talent as well as our vast range of sports content recently added to our portfolio.

Our editorial capability will be live at ICE, and all guests are welcome to join us on Tuesday 7th February for our Cheltenham preview, and on Wednesday 8th February for our Champion League preview – both events will start at 4pm with our team of leading tipsters giving their analysis and predictions.

Finally, what do you predict to be a key area the industry will be focusing on in 2023?

The past 18 months have seen the retail sector bounce back from the impact of COVID and I am excited to see the continued innovation in the sector. All customers are investing in their retail estates, and the emphasis on the customer experience is great to see. Rather than talk about a shop of the future, we are seeing development in shops today.

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If you are attending ICE London in February and want to meet with the expert team at Spotlight Sports Group fill out this form and we will reach out to you to set a time to meet.