SPOTLIGHT SPORTS GROUP’S SMART VIEW RACING PRODUCT SEES PHENOMENAL SUCCESS AT CHELTENHAM FESTIVAL 2024
LONDON, UK (March 18, 2023): Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, is delighted to reveal the remarkable success of its revolutionary racing product, Smart View (powered by Racing Post), during the 2024 Cheltenham Festival.
During the Cheltenham Festival 2024, Smart View showcased its predictive prowess by accurately forecasting eight winners out of 27 races, an impressive 30% strike-rate throughout the week. Backing all of Smart View’s selections to level stakes yielded a return on investment (ROI) of 76%. Comparatively, betting on all 27 favourites had an ROI of -33%.
Smart View was particularly potent in the Cheltenham Festival handicaps, which are notoriously difficult to solve. Monmiral, winner of the Pertemps Final at odds of 25-1, was Smart View’s selection in the race, as was 13-2 Coral Cup winner Langer Dan.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of both seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like Fifa and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
The product is currently live in 1,000 UK and Irish retail outlets. It also featured prominently across Sky Bet and BoyleSports’ Cheltenham hubs, built by Spotlight Sports Group, enhancing Smart View’s visibility and accessibility to betting enthusiasts.
Sam Houlding, Managing Director B2B at Spotlight Sports Group, emphasised the product’s success, stating, “We’re delighted with the performance of Smart View during Cheltenham this year, but unsurprised given the expert racing and product team that has been behind its development over the years . As its profile grows further, we are very confident that it will engage and educate larger volumes of racing fans and continue to attract new audiences to the sport. We’re already executing on an exciting pipeline of development for the next stages of its evolution.”
As Smart View continues to redefine the racing betting landscape, Spotlight Sports Group remains committed to delivering innovative solutions that enhance the betting experience for all enthusiasts.
**ENDS**
Media Contact:
Rob Black
Global B2B Sales Director