Talking SBC North America with Sam Houlding

Sam Houlding, Chief Commercial Officer of Spotlight Sports Group provides his thoughts on what to expect from Spotlight Sports Group and others at this year’s SBC Summit North America conference.

As SBC Summit North America is nearly upon us, just how excited are you to get back to the Meadowlands for this year’s conference?

Really excited! In the last few years, the conference has grown in size, stature and level of meaningful participation, making it a key fixture in our calendar. Given the North American sports betting landscape evolves so quickly, it’s always a fascinating show and provides such great insight into how businesses are approaching the marketplace and what you can expect over the coming year.

We’ve extracted such good value from it over the past couple of years, both in terms of our profile in the marketplace but also the number of connections made and face-to-face time we have got to spend with our friends and B2B partners.

What part of the conference are you most looking forward to this year and what are you most excited for visitors to see from Spotlight Sports Group?

I am excited to see the range of businesses and interests they hold in the marketplace. From a Spotlight Sports Group perspective, I think our status and product portfolio has really evolved in the last year and I am excited for potential partners of ours to see all of the great work we have done across a number of our partnerships over the past year.

It’s been a period of serious progress for us and it’s always lovely to connect with like-minded people in the industry and be able to explore all of the things we might be able to do together.

We are nearing the mid-point of 2023, what do you predict will be a key area of focus for the industry in the second half of the year?

Further consolidation. For the past few months, it has been and remains a tough business environment for companies hoping to realise a profitable return on their investment over the past couple of years. High revenue multiples seem to mostly be a thing of the past right now.

With the cost of borrowing remaining very high, I think we’ll see businesses in positions of financial strength make some shrewd acquisitions, alongside seeing general consolidation in the marketplace as some businesses struggle to make the headway they had previously predicted. In my opinion, all of this will lead further towards a smaller number of businesses holding market dominance and the further consolidation of the marketplace.

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If you are attending SBC Summit North America in May and want to meet with the expert team at Spotlight Sports Group fill out this form and we will reach out to you to set a time to meet.